Without exchange
Prefer to buy your diamond and keep it? Choose the lower upfront price—around 30% less on eligible pieces, as shown in the product pricing.
This option does not include the future full-value diamond exchange benefit.A different way to think about jewellery
Most of us keep the pieces and gifts that mean something to us. So why should every diamond purchase make you pay for an exchange you may never use? At VAIRIS, you choose the option that feels right.
Made to mean something. Chosen your way.A choice built around real life
On eligible diamond jewellery, choose the pricing that matches how you expect to use your piece.
Prefer to buy your diamond and keep it? Choose the lower upfront price—around 30% less on eligible pieces, as shown in the product pricing.
This option does not include the future full-value diamond exchange benefit.Choose the with-exchange price if you value the option to exchange your eligible diamond later under the applicable product terms.
Compare both prices and the item-specific terms on the product page before choosing.The price difference applies to diamond pricing and can vary by piece. The available options and exchange terms are shown with each eligible product.
The problem with the traditional model
Across the industry, the cost of running a large retail footprint can be substantial. We believe shoppers should be able to see the value in the piece—not just the cost of the system around it.
Luxury storefronts, large inventories, high-reach marketing, and the teams needed to run them all add operating costs.
Customers deserve to understand what goes into the jewellery itself—not just pay one number shaped by a retail model they cannot see.
Diamond details, gold purity, and the way a piece is priced should be clear before you decide, whether you shop online or in person.

Online when it suits you. In person when you want.
Explore the collection and compare the details online at your own pace. If you would like to see a piece more closely, our experience centres let you talk it through with our team and make the choice with confidence.
Ask our team about an experience centreOur answer
VAIRIS is built around online-first discovery and experience centres: less dependence on a network of luxury storefronts, more focus on the jewellery, its quality, and helping you choose with confidence.
Choose the diamond price with a future exchange benefit, or choose a lower upfront price without that benefit.
We focus on online shopping, supported by experience centres where you can get closer to the pieces.
Explore diamond grading reports and BIS-hallmarked gold, with simple guides to help explain what they mean.
Get help with choosing, sizing, delivery, returns, and care from our team.
No guesswork about quality or cost
We pair carefully selected diamonds with grading documentation and BIS-hallmarked gold. Product details show the components behind the price, so you can understand the gold, diamond, making charges, and applicable taxes.
Confidence, backed by details
A piece for your everyday